Growth
From zero to 12,000 teams
Sarah Chen
8 min read

Nimbus did not grow through a sales team. It grew because people tried it, loved it, and told their teams.
Let the product do the selling
A generous free tier, an onboarding that delivers value in minutes, and zero friction to invite a teammate. The product is the funnel.
The best growth loop is a product so good that using it is the pitch.
Twelve thousand teams later, the playbook is still the same: make something worth talking about, then get out of the way.